Spoonful ONE

As a freelance production designer, I have had the opportunity to evolve the SpoonfulONE brand and packaging. As a start-up in the baby food and health category, I have worked with the marketing team to create a cohesive brand look and feel, as well as lead production for three iterations of packaging.

I have also worked on various touchpoints including point-of-sale retail launch, trade show booth graphics, social and web assets, key Photoshop retoucher, as well as developing the brand style guide to reflect updated designs. I have also designed and implemented Amazon brand store and A Plus Content for the digital storefront.