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Production lead and creative contributor for three generations of HP Photo paper and HP Business Paper templates. Involved in concepts, design elements and final technical execution of Illustrator templates and editable “hero” Photoshop images for hand-off to outside agencies. Reviewed final proofs of over 200 SKUs for accuracy and consistency.

Layout and production for series of brand guidelines for HP Imaging and Printing Group. Subjects included Advertising, Collateral, Event & Trade Show, Web and Data Sheets.

Devised rules and standards and provided master artwork files for logos, taglines and produced Illustrator and Word templates.

Collaborated to conceive and build multiple print and web conceptual examples. Maintained and updated the guidelines and templates as necessary.

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